All of us- over time hold on to beliefs about ourselves. These can be of great help or destructive beliefs that stay within our subconscious minds. So for us to make those really effective and long-lasting change to the unhelpful behaviours, it can be helpful to make these changes at a subconscious level.
Hypnotherapy and NLP are unique therapies that target and speak directly to the subconscious. These are often referred to as Rapid Transformational Therapies as they create Rapid and Long-Lasting Changes.